Tier 1 Value Proposition.

Tier 1 Value Proposition.

September 21, 2016

The first knee-jerk criticism of some people that are already making their own homemade mix is that they can mix the ingredients significantly cheaper in bulk. That's what we did personally for a long time, and that's what we still tell people to do if Tier 1 isn't right for them. 

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What People Say.

What People Say.

September 14, 2016

Love and praise from our loyal customers. CN is grateful that our hard work and research has given you a reliable product to use to achieve your performance goals.

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"Type" of Creatine Doesn't Matter. Don't Fall For The Hype.

"Type" of Creatine Doesn't Matter. Don't Fall For The Hype.

May 25, 2016

A big pet peeve of ours is the over the top marketing and supposed benefits of using different “types” of creatine. Many of these special forms of creatine are also expensive and in our opinion take advantage of the consumer.

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Action Expresses Priorities.

Action Expresses Priorities.

May 25, 2016

Action Expresses Priorities. What you do clearly demonstrates what's important to you. Simple as that. It's easy to write down a mission statement or tell people that you live your life by some overriding principle, but the fact is.....your actions and behaviors tell the true story.

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The Simple Truth About Supplements

The Simple Truth About Supplements

May 24, 2016

As co-owner of a supplement company, I get a lot of questions about the role that supplements play when trying to reach fitness and athletic goals. Many of these questions are about trying to find the perfect supplement. I want to state a simple truth…the most important factors toward achieving your fitness and athletic goals are your training and nutrition. Supplements can certainly help but should be considered after you have those factors in line. Supplements will never be the magic bullets that help you get your next PR in the gym, obtain the physique you want, or acquire the medals on the wall.

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Immortal Myths of Supplements

Immortal Myths of Supplements

September 16, 2015

Since supplements began to gain significant popularity as important parts of the training and diet equation (around the 1980’s), a large quantity of information about them began to permeate fitness media and social circles. While much of this was in fact very accurate and helpful information, some very false ideas about supplements spread through much of the fitness community. The good news is that many of those ideas died out shortly after they gained popularity. We don’t take Smilax to boost testosterone and liver tablets have been missing in action for some decades now.

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Supplementation for Muscle and Strength - Reflections on the Pyramid

Supplementation for Muscle and Strength - Reflections on the Pyramid

August 01, 2015

wo years ago I created a 6-part YouTube series on nutrition called “The Muscle and Strength Nutritional Pyramid”. It was designed to help people interested in gaining muscle and/or strength prioritize their nutrition to avoid “putting the cart before the horse”. It is very common that lifters at one time or another in their training career end up focusing on the minutia when they have yet to lock down the critical components to their success.

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WEEK 143: Connecting the dots

WEEK 143: Connecting the dots

March 20, 2015

We're a couple months away from hitting the three-year mark since opening our doors, and although we've made lots of progress since we've started, we feel hungrier than ever to make progress and fulfill the vision we set out with for Citadel Nutrition. Here's an update of what we've been up to, and what we have coming up.

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Athlete Vitamin Story. Part 2. Formulation

Athlete Vitamin Story. Part 2. Formulation

April 14, 2014

With our approach nailed down, we set out to find which vitamins and minerals mattered to athletes. We applied the same research methodology we used when creating Tier 1 which consisted of scouring the body of published research via PubMed and then looking at what the experts had to say.

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Athlete Vitamin Story. Part 1. A Fresh Approach.

Athlete Vitamin Story. Part 1. A Fresh Approach.

April 11, 2014

Creating a vitamin product with the goal of providing value for the athlete was something we started thinking about roughly six months after we launched Tier 1. Based upon the consumer response to Tier 1, we felt there was a demand, a need rather, for sports nutrition products that focused on essentials and bringing things back to the basics.

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Addressing Knee-Jerk Reactions

Addressing Knee-Jerk Reactions

April 18, 2013

The inspiration to start Citadel Nutrition was based upon supplements that we take ourselves. Simply put, Creatine and Beta-Alanine are the two most proven sports performance ingredients out there. We mixed them in Tier 1 as our daily maintenance dose for convenience. We take creatine and beta-alanine from bulk sources on our off days and recommend the same to our customers (we're actually working on a bulk creatine/beta-alanine product now). 

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Fish Oil Form. It Matters.

Fish Oil Form. It Matters.

April 09, 2013

When we first started developing our fish oil product, our main concern was quality and purity of the fish oils used. From catching the fish, getting it pressed for oil, storing it, and then shipping it halfway across the world to be encapsulated, there’s great potential for things to go wrong. It’s no secret that there’s a huge variation in the quality of oils on the market, and we wanted to ensure ours was on the right side of the bell curve.

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Value Proposition. Athlete Vitamin.

Value Proposition. Athlete Vitamin.

April 01, 2013

At Citadel Nutrition one of our overarching goals is to provide high quality sports nutrition products with strong value for your dollar. The information below calculates the total bulk ingredient cost for all the vitamins and minerals in our Athlete Vitamin so you can perform a cost comparison.

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Week 33. Onward.

Week 33. Onward.

January 29, 2013

Getting Tier 1 re-manufactured has been a long process, but we’re getting closer to the finish line. We’ve approved the final taste sample and after we the labels get printed we’ll begin production. We’re still on track to start shipping Tier 1 in March. The newly formulated mix will be equal parts performance supplement and energy boost. We really believe you guys will appreciate the approach we took and the convenience it offers. Continuous improvement is a must.

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Cordyceps. Mushrooms. Help or Hype?

Cordyceps. Mushrooms. Help or Hype?

January 09, 2013

We’ve fielded inquiries recently about supplement products containing Cordyceps Sinensis, a fungus originally used in Chinese medicine touted for its ability to increase endurance performance. Besides looking like something that should have a starring role in a Ridley Scott movie, we didn’t know too much about it.

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An Inside Look Tier 1. Part 4. Label Design.

An Inside Look Tier 1. Part 4. Label Design.

December 05, 2012

With most of the manufacturing details worked out, we started working on the label design. Our vision for the label was to keep it as simple as possible. The first thing you need when designing a label for a nutritional supplement is the template from the manufacturer so you know the exact dimensions you’re working with.

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An Inside Look Tier 1. Part 3. Getting the Taste Right.

An Inside Look Tier 1. Part 3. Getting the Taste Right.

November 28, 2012

Getting the taste and other details right took us a lot longer expected. The entire process ran about 5 months from beginning to end. The way it typically works with manufacturers is they send you pre-formulated taste samples, expect a quick sign off, and then hit production. It was a lot different with Tier 1.

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An Inside Look Tier 1. Part 2. Manufacturing.

An Inside Look Tier 1. Part 2. Manufacturing.

November 14, 2012

Having tackled the challenge of figuring out what to include in our pre-workout, we took a well-deserved break from all the research. We were able to get on the lake, hit the tees, and focus on training goals.

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An Inside Look Tier 1. Part 1. Formulation.

An Inside Look Tier 1. Part 1. Formulation.

November 08, 2012

We’re currently going through the process of changing manufacturers, tweaking formulations, and bringing out new products. We wanted to give everybody an inside look on that process, but thought it would be worthwhile to first share the story of how we made Tier 1, the challenges we faced bringing it to market, and shed some light on an industry that’s pretty secretive.

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Basic and Overpriced.

Basic and Overpriced.

October 11, 2012

Everyone has a right to their own opinion so while we strongly disagreed with the comments, we didn’t think too much of it. Value is subjective, but when we discuss our product and provide value propositions we deal in objectivity. You can see our ingredient price breakdowns versus what is currently offered on the market on all our products.

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It's All About The Taste.

It's All About The Taste.

August 22, 2012

Years ago, before we started working to become more informed on nutrition and supplements, we relied pretty heavily on what others were saying and how many “stars” the product had on whatever website was selling it.

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Tier 1 vs. White Flood: A Comparison

Tier 1 vs. White Flood: A Comparison

July 19, 2012

Our goal with these comparisons is to not only provide a quality/effectiveness comparison between two products, but also to help people learn what to look for when looking at supplement labels. After a while you should be able to pick up a sports supplement and make a pretty quick decision on if it’s something you want to take or not.

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Week 11. Shipping.

Week 11. Shipping.

July 11, 2012

One of the things that we didn’t fully comprehend early on is how much shipping and logistics impact a business’s bottom line. Right now we charge five dollars a tub shipping via Priority mail…and we typically take a loss on shipping. We’re working with UPS/FedEx/USPS to negotiate lower rates based upon our current and future volume. We like Priority mail because it gets stuff to the West Coast in two days but we’d like to offer cheaper options or even free shipping eventually.

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Week 6. Say No By Default

Week 6. Say No By Default

June 29, 2012

One of the best parts of what we do is getting to meet and talk to our customers, supporters, and like-minded people. As a result we get lots of inquiries, feedback, and recommendations from people genuinely interested in seeing us grow. Among all the positive feedback it seems like some questions/recommendations come up over and over so we figured we’d address them here.

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